CEO ORANGE CULTURE
Launched in 2010/2011 Orange culture is more than just a brand, it is an emotional string of socially aware stories and expressions cut
into clothing; we believe fashion can and should save lives. It is a “movement” that covers universal silhouettes with an African touch to a creative class of people, translating into a heady mixture of Nigerian inspired print fabrics,
color, and contemporary androgynous clothing. We believe clothing w be fluid and have the ability to be worn by any and every one.
The brand challenges traditional notions of gendered fashion. By blending Nigerian and other African references with universal streetwear silhouettes in unexpected fabric choices, he produces menswear and womenswear collections which blur the boundaries across both culture and gender. In particular, Oke-Lawal’s work interrogates the cues that masculine dress broadcasts to society.
Adebayo grew up with a passion for confronting societal norms and has used fashion as his chosen platform to combat hyper masculinity, injustice and suppressed expressions of Africanism.