Orange culture was launched 2010/2011, after having worked for several Nigerian designers, to turn his unique vision and passion for fashion into a reality.
Orange culture is more than just a brand, it is an emotional string of socially aware stories and expressions cut into clothing; we believe fashion can and should save lives. It is a “movement” that covers universal silhouettes with an African touch to a creative class of people, translating into a heady mixture of
Nigerian inspired print fabrics, color, and contemporary androgynous clothing. We believe clothing should be fluid and have the ability to be worn by any and every one.

The brand is known to explore unusual fabrications and experiment with them on every and any gender; from its organza on men in 2011 to even pleated chions
in later years, the brand is not and will never be limited by societal stereotypes of masculinity.

Adebayo grew up with a passion for confronting societal norms and has used fashion as his chosen platform to combat hyper masculinity, injustice and suppressed expressions of Africanism.

The garments answer to just about anyone interested in telling a story with the way they present themselves. All pieces are manufactured in Lagos, from
ethically-sourced fabrics from local Nigerian fabric makers. Orange Culture takes our staff through rigorous training processes and offers them the opportunity to
attend skill acquisition initiatives.
Adebayo Oke-Lawal is also very concerned with the youth as he launched a CSR project called "Painting your Dreams", where he inspires young people through the art to believe in themselves; and Orange mentorship which provides
knowledge exchange sessions from industry practitioners to help aspiring designers within the continent and beyond.